A new account has become the fastest selling savings bond in Coventry Building Society's history.
Rachel Haworth, head of marketing at the mutual, explained that the savings account dubbed the Poppy Bond has seen success due to the innovative features it offers.
The savings bond offers what she called a competitive interest rate and also sees the society make a donation to the Royal British Legion .
She said: "We are delighted that our new approach to charitable saving, which rewards the customer as well as the charity, is proving to be so successful."
Anyone who is interested in the savings bond should act soon before the issue is closed, Ms Haworth stated.
The savings account pays a fixed rate of 6.25 per cent until the end of 2009.
As well as this, the mutual will make a donation to the Poppy Appeal equal to 0.25 per cent of the total funds invested in the savings bond.
Yesterday, Scottish Widows announced it is increasing the bonus interest rate on its E-Cash individual savings account to 1.5 per cent for 12 months.
Coventry BS launches charity savings bond
Coventry BS launches charity savings bond
Wed, 05 Nov 2008
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