Looking for the best interest rates should be an "on-going exercise", those with savings accounts have been told.
Brain Capon, a spokesperson for the British Bankers' Association explained that as no one bank tended to be the market leader for all types of savings accounts all the time, consumers should continue to shop around even after they had found a good deal.
He said: "Nowadays, people have a much more sophisticated approach to their finances and a lot of people will look around for the best rates and savings."
Mr Capon added that anyone who found another bank is offering better rates on their savings accounts than their current provider should be able to swap with very little fuss.
On Thursday, David Kuo of fool.co.uk claimed that single people - who he said have more disposable income than people in a relationship - should invest this extra money in savings accounts.




