People are less keen to shop around for the best savings accounts as the credit crunch has dented their confidence, new research shows.
A study conducted by Lloyds TSB found that 22 per cent of people are willing to switch to a best-buy savings account with two-thirds saying they are looking for deal that is competitive over the long term.
It also found that 70 per cent of people would prefer to have their money in a savings account provided by a bank they know and trust rather than one they do not know so well.
Catherine McGrath, spokesperson for Lloyds TSB, said: "In the current uncertain economic climate, consumers are turning to brands they trust and are seeking good deals that last rather than headline grabbing rates which are only around for a short time then fade away."
Yesterday, the Daily Telegraph reported that the current rate of inflation means that basic-rate taxpayers need to get a return of 6.25 per cent gross on their savings just to make sure their cash does not lose its purchasing power.





