Just one third of consumers think that saving money is very important, according to new research.
The survey, conducted by Nationwide Building Society, shows a drop on April's figure when 46 per cent though that putting money in a savings account was very important.
It also found that 62 per cent of consumers are saving less than they think they need to.
Lee Raybould, head of savings at Nationwide, said: "With [only] around half of people saving regularly, consumers may find if situations get tougher, they won't have any savings to help them through harder times."
The government should do more to inform people of the benefits offered by schemes such as child trust funds and individual savings accounts, he added.
Yesterday, the building society announced that it is to launch a new range of fixed-rate savings bonds, including a six-month deal for those who do not want to tie their money up for too long.
Consumers have less savings than they need, study shows
Consumers have less savings than they need, study shows
Tue, 12 Aug 2008
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