Record numbers of savings customers are opting for premium bonds, according to the latest sales figures from National Savings and Investments .
Data from the government-backed financial services provider has revealed that, since September 2006, approximately 525,000 people acquired their first premium bond.
This date marked the start of celebrations for the 50th anniversary draw of the premium bonds scheme, which is scheduled to take place on June 1st 2007.
And October 2006 has been confirmed as the top-selling month in the history of the savings vehicle, with £2.2 billion worth of bonds sold over the 31-day period.
John Prout, National Savings and Investment's sales director, has commented on the recent upsurge in demand.
"The last eight months have seen a huge surge of interest in premium bonds," he said.
"The anniversary draws, combined with the ease of investing online, have appealed to old and new customers alike."
In recent years, premium bonds have been given a higher public profile thanks to an endorsement from business entrepreneur Sir Alan Sugar.
Sir Alan is currently appearing on the nation's screens in business-themed reality TV show The Apprentice.
Savings customers turn to premium bonds, data indicates
Savings customers turn to premium bonds, data indicates
Tue, 29 May 2007
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