Coventry Building Society's new online savings accounts launched for the over-60s are designed to meet the evolving needs of the silver surfer generation, the company has claimed.
The new Sixty-plus range, which was heralded by the society upon its arrival into the savings market last week, caters for the one-third of Coventry's customers who fall into this age demographic, said company spokesperson Colin Franklin.
"Our experience shows that this age group are more than happy to deal with their finances online, which is why we have just introduced the new eSave account," he remarked.
Mr Franklin, the firm's head of sales, added that the account can be easily opened and operated online.
However, he continued that not all of the society's customer base likes to use an online option and would prefer other types of access, which is why telephone and in-branch savings accounts are also available.
Savings accounts could help Britons to ensure that they have enough money put aside for a period of financial difficulty, potentially reducing the need to spend heavily on credit cards during these periods, which sometimes have high rates of interest.
Older generation need new savings products, company claims
Older generation need new savings products, company claims
Tue, 03 Jul 2007
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