Most people's good intentions to start making savings this year will already have been broken, according to a bank's survey.
Almost three-quarters (74 per cent) of Britons said increasing savings contributions was one of their new year's resolutions for 2007, yet more than half (54 per cent) of all pledges will have been broken by now, reveals a poll from Lloyds TSB.
In addition, the survey finds that almost four out of five (78 per cent) will have completely given up on their new year's resolutions such as saving money or losing weight by the end of this month.
"For many of us saving is a bit like going to the dentist, we know we should do it but we keep putting it off," comments Liz Hogbin, head of savings at the bank.
Meanwhile, life coach Gladeana McMahon believes people tend to give up quite easily on pledges such as saving money as its benefits are not immediately realised.
A spokesman from Axa recently claimed that Britons can make savings of thousands every year if they spend an average of 15 minutes every week reviewing their finances.




