Supermarket shoppers are now be able to get some important advice on savings accounts along with their weekly shop.
The government-backed National Savings and Investments (NS&I) bank wants to encourage people to think about putting money in a savings account, in an effort to change people's current habits of living on credit.
By teaming up with the supermarket chain Tesco, NS&I are putting various leaflets giving information on savings accounts in and around the store.
Jonathan Akerman from the NS&I hopes this will make it easier for people to think about their saving habits at their own convenience, rather than having to make time to head to their bank.
"It enables a tie in with something you have to do and something you should do," he commented.
"It is easier to get into debt, than to put money into savings," he added.
Having financial information conveniently available could help many consumers struggling to manage their finances due to credit card and personal loan repayments.
A recent study revealed that people between 18 and 40 years old face far greater financial pressures than previous generations.
People in this age bracket have had easy access to credit, plus carry the burden of trying to pay back their student loans and ultimately save towards their retirement in the absence of an adequate state pension.
With these financial burdens, encouraging people to invest in a savings account is imperative to ensure greater financial stability.
Learn about savings accounts at the supermarket
Learn about savings accounts at the supermarket
Thu, 06 Apr 2006
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